Lladró Displays a Rich History of Artistic Interest
In 1953 Juan, José and Vicente Lladró made their first creations in a Moorish furnace built inside their own home in Almàssera (Valencia). In this way, they developed their artistic interest while they worked in a tile and crockery factory. These carefully designed figurines already had a special charm that awakened public interest. By 1955 the brothers began to show clear influences of 18th century trends in their work. These pieces evoke the works of former porcelain artists such as Meissen, Sèvres, and Capodimonte.
In 1958 Juan, José and Vicente decided to dedicate themselves exclusively to their own works. The family workshop had become too small for their business, so they transferred their small company to a warehouse in the neighboring town of Tavernes Blanques. In addition to innovations in design of the figurines, they created new methods in firing techniques, reducing the three-layer firing to a one-layer process. One-firing is an innovative method that creates the crystalline finish and the pastel tonalities typical of Lladró works.
Demand for Lladró sculptures increased unexpectedly, and a growing number of sculptors, chemists and decorators joined the company to increase production. The brothers’ incorporated a logo on all their figurines.
The 1960’s were a large growth period for Lladró, beginning when a group of Americans discovered the brothers’ creations on a trip to Valencia while looking for new products to import into their country. They were captivated from their very first visit, and internationalization of the brand began. They exported part of their production to Canada and expanded in the North American markets. In 1962 the company opened its Professional Training School, with the aim of conveying the experience and essence of the Lladró brothers’ creative spirit.
Sad Harlequin (1969) marked a considerable change in the brothers’ artistic evolution. The stylized lines and the romantic air of the figurine became the Lladró’s signature style that is appreciated throughout the world. Throughout the years Lladró continued to innovate in its artistry and expand worldwide. They’ve also handed down the tradition through the family, appointing the next generation to the Board of Directors.
Most recently, the NAO collection has been introduced. Fewer colors and simpler molds and designs allow for more moderate pricing, yet maintain the excellent standards of the artisans.